The method to the madness.

Writing for the eye is different than writing for the ear. To that effect, writing for the web is different than writing for print or video. Our formal training and experience with copywriting for all types of media including television, websites and printed literature allows us to create effective and efficient messages for your business.

Website Copywriting

It is easy to get carried away with the amount of content you can put on the web. Internet users are constantly bombarded with too much information. This information overload can be relieved with the use of effective website design and text. When working with clients, we take it upon ourselves to understand their particular industry. This helps us create effective material that relates to specific target audiences.

An important part ofSearch Engine Optimizationincludes the words that are used on your website. Internet robots scan your web pages and read all the content from top to bottom. To obtain recognition with search engines like Google, Bing and Yahoo!, it is necessary to have important information and keywords about your company in the text of your website. These keywords and description of your company should match those you have selected for the meta-information of your site.

Mailer Copywriting

A lot of the time, space on a mailer is limited. It is important to package most important information in a way that is easy to read and on in line wiith the goals of your campaign. Regardless of your budget, mailed promotions contain a straightforward message with a clear call to action (i.e. Call us today!). We can design a campaign and mailing piece specific to your goal and objective.

Video Copywriting

Flow and clarity of copy in video are the two most important aspects of writing for the eye and ear. The timing and synchronization of various elements in video such as titles, cuts and audio all act as one to create a visually stimulating and intriguing scene. If the flow of your copy is too fast, the audience will lose track of what is going on. If it is too slow, their attention will drift away from your message. Browse through ourgallery of instructional and promotional videosto get a closer look at our work.